By Erica Brown, SMC of SLC member
The summer vacation is a staple of many people’s annual calendars. An entire industry is dedicated to this time-honored tradition and all travel. Related industries including publishing (travel guides, maps, magazines), government and nonprofits (convention and visitor bureaus, visitor centers), business (airlines, hotels, restaurants, attractions) and countless other affiliated groups. It was only a matter of time before this began transitioning to a web 2.0 platform.
Today, a central player in travel planning, TripAdvisor, announced plans to integrate its content with Facebook, providing instant interactivity to its offerings. According to Adam Medros, vice president for global product at TripAdvisor, “the collective wisdom of the crowds is enhanced by the wisdom of friends, allowing travelers to get incredibly relevant and personalized travel advice from the people they know best and trust most—their friends.”
Many people already search online reviews before traveling, but a review from a trusted friend is immediately more credible and useful. The travel industry will doubtless continue to find ways to encourage travelers to share the good and the bad things we learn while visiting new places.
Erica Brown is the Director of Communications for Thanksgiving Point, a nonprofit destination in Lehi, Utah which includes the Museum of Ancient Life, Thanksgiving Point Gardens, Farm Country, Emporium shopping and Harvest Restaurant. Follow Erica on Twitter or connect with her on LinkedIn.com.