Category Archives: Commentary

It’s Just a Phone, Right? The iPhone 4

Member review of the iPhone 4, the newest smart phone offering from Apple.

Continue Reading »

Case Study: Social Media at USANA

USANA uses blogging, Facebook and Twitter to educate, build community, and provide resources for its distributors.

Continue Reading »

Summer Vacation Plans Go Social

Internet travel site TripAdvisor announced plans to integrate its content with Facebook.

Continue Reading »

Writing Like a Pro

Professional writing tips for social media users from a seasoned copywriter.

Continue Reading »

Blogging for Fun and Profit

By Jessica Petersen, SMC of SLC member In March 2009, I sat in a room full of SXSW attendees listening to food bloggers discuss their love for food and how they have made their success. One of these bloggers was Salt Lake City local, Kalyn Denny of Kalyn’s Kitchen. Now admittedly, I don’t recall specific…

Continue Reading »

Social Media and Disgruntled Drivers: UDOT Hosting Online Dialogue About Transportation

The Utah Department of Transportation is successfully using social media to keep drivers updated on the I-15 CORE project, which will reconstruct 24 miles of I-15 from Lehi to Spanish Fork over the next two-and-a-half years.

Continue Reading »

iPad’s Impact on Social Media: What Can We Expect?

While it may be too soon to get a definitive picture of how the iPad will impact social media, there are a number of factors worth mentioning when assessing its influence on our behaviors, and on the social networks we behave in. Accessibility: The iPad facilitates a better mobile experience for using social media than…

Continue Reading »

Member profile: Nate Bagley

by Sheri Bell-Rehwoldt It is the SMC of SLC’s pleasure to highlight Utah native Nate Bagley, a recipient of a Utah Social Media Award in the “Best Use of Twitter” category. Judges said Nate (@BigBags) “represented a very sophisticated use of Twitter by a college student, and provided proven thought leadership.” During high school, Nate…

Continue Reading »

Lava7: Spreading the Social Media Message

It is the SMC of SLC’s pleasure to highlight one of our member agencies, Lava7. Lava7 was founded by four partners: Maile Keone, Jack Hadley, Blake Hadley, and Rob Jensen, who bring years of award-winning experience in traditional marketing, message development, concepting, copywriting, art direction, and graphic design. Focused on social media marketing, Lava7 seeks…

Continue Reading »

Member JD Norton: Hyped to “eBay it Forward”!!

SMC: Hey, JD! Tell us all about eBay’s cool initiative to give back to the community this holiday season via its “eBay it Forward” program: JD: Happy to! eBay it Forward is a new way for people to pay it forward: to share stories with one another, while assisting Family Promise, a great local charity, in the…

Continue Reading »