Category Archives: Business Features

Case Study: Social Media at USANA

USANA uses blogging, Facebook and Twitter to educate, build community, and provide resources for its distributors.

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What “Embracing Social Media” Should Mean for SLC Hoteliers

By Larisa Arbashevskaya, SMCSLC member Embracing social media and developing relevant content and strategy is what every hotel should strive toward, but don’t take our word for it. According to Travel Weekly’s April 2010 article on Social Media, “Social media use among travelers continues to grow faster than the travel industry itself. Unique monthly visitors…

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Summer Vacation Plans Go Social

Internet travel site TripAdvisor announced plans to integrate its content with Facebook.

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Social Media and Disgruntled Drivers: UDOT Hosting Online Dialogue About Transportation

The Utah Department of Transportation is successfully using social media to keep drivers updated on the I-15 CORE project, which will reconstruct 24 miles of I-15 from Lehi to Spanish Fork over the next two-and-a-half years.

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SMAC Social Media Workshop

This social media workshop is PERFECT for beiginners, novices, dabblers, and the completely uninitiated alike. You’ll go through the popular platforms and their application in business, strategy, goals, measuring, and more. It’s two days of awesome information (but you don’t have to take our word for it). Be sure to use the SMC of SLC…

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Member profile: Nate Bagley

by Sheri Bell-Rehwoldt It is the SMC of SLC’s pleasure to highlight Utah native Nate Bagley, a recipient of a Utah Social Media Award in the “Best Use of Twitter” category. Judges said Nate (@BigBags) “represented a very sophisticated use of Twitter by a college student, and provided proven thought leadership.” During high school, Nate…

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Lava7: Spreading the Social Media Message

It is the SMC of SLC’s pleasure to highlight one of our member agencies, Lava7. Lava7 was founded by four partners: Maile Keone, Jack Hadley, Blake Hadley, and Rob Jensen, who bring years of award-winning experience in traditional marketing, message development, concepting, copywriting, art direction, and graphic design. Focused on social media marketing, Lava7 seeks…

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Four Social Media Marketing Lessons To Learn From A Utah Community Bank

Four Social Media Marketing Lessons Learned From A Utah Community Bank Four Blogging Lessons Every Social Media Marketer Can Learn From One Banker WE’RE ALL MARKETERS. Whether you’re a blogger, advertiser, PR manager, programmer, SEO specialist, branding expert, or business owner—you’re a marketer. And if you’re reading this post, you’re likely a social media marketer…

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Twitter lists: What they are (and how best to use them)

by Scott Cowley, SMC of SLC member A large group of Twitterers who usually tweet from desktop clients like TweetDeck are returning to the Twitter website these days to do some of their tweeting. Credit Twitter Lists for this trend. If you haven’t heard of Twitter Lists, here’s a quick recap: You can put anyone…

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eBay—Using Social Media Inside and Out

eBay is the world’s largest online auction marketplace and the base of its customer support is right here in Draper, Utah. There are 3 other centers worldwide as well though: Dublin, Ireland; Dreislinden, Germany; and Vancouver, BC. “Our goal is to provide the best deals on whatever people want from the most diverse sellers on…

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