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Measuring Influence

Measuring influence can be one of the most difficult things to do when using social media. Whether you call it buzz, impressions, authority or reputation, trying to quantify influence can prove impossible. Part of the problem is that each and every person is influenced by their own mix of sources. How do you choose and…

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Quantity or Quality

As new media continues to grow and provide opportunities for people to participate in world-wide conversations, quality can oftentimes be overshadowed by quantity and need for immediacy. Today, information is passed faster than ever through the various channels of social media. The first report of US Airway’s flight 1549 crashing in the Hudson was first…

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Free for all: Is easily available content advancing society?

I remember when I was 17 and I used Napster for the first time. To be honest, I felt all-powerful. Any song I wanted was at my fingertips. Friends and I discovered the strange compilations of Dr. Demento and Wesley Willis. Metallica, however, didn’t feel share my enthusiasm and love for this new Internet creation….

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The Pros and Cons of Social Networking

We’ve all read or heard about social media networking triumphs and tragedies – the tragedies, of course, being much more memorable. It seems like every week you hear about someone getting fired for a “tweet” or Facebook post. On the other hand, people are using social media tools and websites to network and find jobs….

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Brand Control?! As if!

As all of you faithful readers and  connoisseur of social media know, the Question of the Week that is posted here comes straight from the top; Social Media Club National. This weeks post on the national website actually quoted our very own Pete Codella. “It’s not so much about brand control as it is about brand…

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Ranking vs. Relationship

Ashton Kutcher’s alleged “punking” of Twitter has created an uproar in the social media community. As more an more celebrities join Twitter, many critics think think the site will turn into a popularity contest more than anything else. Others think the attention will increase awareness of social media as a whole and ultimatley lead to…

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SMC Question #5: Getting the Facts Straight

This week’s question is about the journalistic side of blogging. The Blog Herald recently reported there are more than 112.8 million blogs being tracked by Technorati, which probably doesn’t include all of the 72.82 million Chinese blogs. Each day, more and more people are turning to blogs for their news. What does this mean? Should…

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